Media Releases Public Relations

Publicity And PR Information

Home      

eBay: More books on public relations - More books on publicity - More books on media relations


Share |


You are free to use content from this page in your blog or website, in return for a link back to this page from that blog or website.



10 Tips for Tantalizing News Releases


Want to get radio interviews and coverage in print
publications to sell more books'

Master the art of writing magnetic media releases
that attract attention of editors and publishers.

A media release (which also goes by its former
name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

Because of its official sounding name, authors often
make the mistake of sounding like Sgt. Friday of the TV show "Dragnet" when they write the release, and make it Too fact oriented.

Don't forget that real live people, editors and
producers, must pull the release from the fax machine and be motivated to read it.

Motivating Editors and Producers to Read Your Release
In today's world, getting editors and producers to
actually read your release is a challenge. Every day,
people tap into the possibilities of free publicity and are becoming proactive in getting their voice heard.

As the producer of a lifestyle TV show, I receive
upward of two hundred releases a week. However,
only a small percentage are both appropriate for the
show and grab my attention.

Below are 10 tips to help you write releases that get your message heard.
1. Write an attention grabbing headline.
Realize that your headline must immediately
"hook" a busy producer or editor at first glance.
If your headline doesn't hook them, they won't read
further.

2. Be certain that your book is appropriate for the target audience.

Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.


3. Realize that there is a difference in format when sending a release by email and by fax.
A faxed release and release sent by mail can be
identical. However, an email release requires careful
crafting to get right and is an art onto itself. The key
concept to remember is twofold. First, the subject line spells the difference between the release being opened or deleted. Second, you must target delivery of the email release carefully, or you risk being banned forever to the recipient's "bozo" file.

4. Be certain to include key information in a book
release such as your ISBN number, publication
date, page count and binding, and if you like
a small .jpeg of the cover.

5. You can increase your chances of
being booked on a radio station if you offer
to give away books on the show in your
release.

6. For media releases aimed at reviewers,
include information on how they can
get a book to review by email or fax.

7. Do not follow up to see if the recipient
received the release. If this is a show or
publication you are keenly interested in,
call them with "new information"
designed to create more excitement
in featuring you.

8. Keep a notebook with you and
jot down names of appropriate media
contacts as you read publications and
hear radio interviews.

9. Journalists and producers need you
and your news, but will lose respect if
you hammer them with releases that
don't apply to their market or beat.
Discriminate.

10. Keep a "swipe file" of
clever advertisements or headlines
you can refer to when you need
a creative boost.

copyright 2004 Marisa D'Vari All rights reserved

Byline
Download a free 79 page Special Report on how to Build Buzz for your business with free publicity at http://www.BuildingBuzz.com. Regularly $19.95, FREE in honor of Shameless Promotion month.


Cat 267


Financial Statement Analysis 10E by Subramanyam
ebay image$51.50
End Date: Friday Mar-16-2012 23:33:26 PDT
Buy It Now for only: $51.50
Buy It Now | Add to watch list

Lot of 10 ~FINE GARDENING magazines 92 93 94 97 winter reading issues gardener ~
ebay image$26.99 (0 Bids)
End Date: Thursday Feb-23-2012 0:57:37 PST
Bid now | Add to watch list

Shift IONS magazines LOT OF 10 ISSUES metaphysical Noetic Sciences 01-03 reading
ebay image$25.00 (1 Bid)
End Date: Thursday Feb-23-2012 0:58:21 PST
Bid now | Add to watch list

Measurement and Assessment in Teaching by Miller 10th International Edition
ebay image$61.22
End Date: Wednesday Mar-7-2012 18:11:08 PST
Buy It Now for only: $61.22
Buy It Now | Add to watch list

Analytic Geometry by Fuller & Tarwater (1993, Hardcover) 10 books in set. +avail
ebay image$11.21 (0 Bids)
End Date: Thursday Feb-23-2012 1:12:45 PST
Buy It Now for only: $15.47
Buy It Now | Bid now | Add to watch list

NEW! BIOLOGICAL PSYCHOLOGY BY JAMES W. KALAT 10TH
ebay image$57.77
End Date: Wednesday Mar-21-2012 20:36:33 PDT
Buy It Now for only: $57.77
Buy It Now | Add to watch list

The Water Seacret: The cellular breakthrough to look and feel 10 years younger
ebay image$6.89 (0 Bids)
End Date: Thursday Feb-23-2012 1:23:05 PST
Bid now | Add to watch list

Lot of four BUS WORLD MAGAZINE- 6/1999, 7/1999, 8-9/1999 & 10/1999
ebay image$5.00 (0 Bids)
End Date: Thursday Feb-23-2012 1:27:55 PST
Buy It Now for only: $12.00
Buy It Now | Bid now | Add to watch list

Understandable Statistics by Corrinne Pellillo Brase 10E (G)
ebay image$63.50
End Date: Tuesday Mar-20-2012 13:28:53 PDT
Buy It Now for only: $63.50
Buy It Now | Add to watch list

Converso Mucho (Hardcover) Viva el Espanol! up to 10 Spanish books available
ebay image$0.86 (0 Bids)
End Date: Thursday Feb-23-2012 1:30:57 PST
Buy It Now for only: $1.47
Buy It Now | Bid now | Add to watch list

NEW! CONTEMPORARY MORAL PROBLEMS 10E BY JAMES E. WHITE
ebay image$41.31
End Date: Wednesday Mar-21-2012 21:46:02 PDT
Buy It Now for only: $41.31
Buy It Now | Add to watch list

Free!10pcs tibet silver small bookmarks 83mm
ebay image$1.75 (4 Bids)
End Date: Thursday Feb-23-2012 2:18:51 PST
Bid now | Add to watch list

Pirate Skull 8x10" Leather Journal Diary Handmade Paper
ebay image$39.99 (0 Bids)
End Date: Thursday Feb-23-2012 2:55:28 PST
Buy It Now for only: $44.99
Buy It Now | Bid now | Add to watch list

Criminalistics -10e by Saferstein
ebay image$59.76
End Date: Tuesday Mar-6-2012 4:58:03 PST
Buy It Now for only: $59.76
Buy It Now | Add to watch list

Celtic Cross 8x10" Leather Journal Diary Handmade Paper
ebay image$39.99 (1 Bid)
End Date: Thursday Feb-23-2012 2:55:28 PST
Bid now | Add to watch list

Introduction to Genetic Analysis by Griffiths 10E 10th edition 2011 INTL edition
ebay image$82.75
End Date: Tuesday Mar-6-2012 10:09:35 PST
Buy It Now for only: $82.75
Buy It Now | Add to watch list




Home Business Plan

Peel Away Ads Marketing And Advertising without Pop-Ups, Fly-Ins or Pop-Unders

Public relations home | Public relations site map | custom google search | Privacy policy

Copyright © 2010 www.dovada.net.au Website Hosting Australia